ECB #Funds4Runs Initiative

ECB and LV= General Insurance launch £1million #Funds4Runs initiative

The ECB and LV= General Insurance have launched a pioneering initiative to support areas of grassroots cricket impacted by COVID-19.

The £1m investment, jointly funded by the ECB and LV= GI, will focus on key areas where access to cricket support or cricket itself has been limited – children from deprived backgrounds, diverse communities, disability groups and women’s and girls’ programmes

The initiative, and LV= GI’s support, will also help deliver against three wider ECB objectives – delivering the purpose of ‘connecting communities and improving lives’ through cricket, increasing the relevance of cricket locally and growing long-term engagement with the game in these communities.

Financial support from the initiative will be accessible to affiliated clubs, All Stars Cricket centres, community organisations, county cricket boards and Cricket Wales.

How to apply

Interested parties can register their interest in #Funds4Runs funding here or find out more information at

The ECB Participation and Growth teams will oversee the administration and determine final financial approval while working collaboratively with local county cricket boards to ensure priorities in their local areas are met.

For more information please visit the ECB Website here and to take a look at some of the initial projects.

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